Ranch Management Consultants creating profitable productivity

Marilyn McKinley (from left to right), Jamie Rasnake and Dallas Mount run the Platte County business Ranch Management Consultants in Wheatland.

WHEATLAND – Ranch Management Consultants is a Platte County business that has been in operation for only two years under the leadership of local Wheatland resident Dallas Mount. The business and concepts of a school for ranching profitability has been around for decades.
The mission of the company, according to Mount is to help farmers and ranchers improve their land, their lives and their bottom line.
“I am the third owner of the company,” Mount said. “The company’s been around since the mid ‘80s. Two guys from Africa came to the United States who had kind of helped rethink ranching in that part of the world. When they came to the United States, they said that they had a lot to offer.”
Stan Parsons and Allan Savory were the two range specialists and ecologists who began their company in 1984.
“Those two men came together and worked ranch consulting and teaching schools,” Mount said. “After a few years working together they both had big personalities and their relationship kind of split. Stan Parsons founded what’s now Ranch Management Consultants. Allan Savory went on to establish holistic management which is still operating today.”
Holistic management is about thinking of land management and business management from a holistic perspective. It goes through a planning process of goal setting and strategy sessions of the best way to achieve those goals.
Mount has a bachelor’s degree in animal science and has spent a lot of time on ranches and feedlots with yearling operations in the mountains. He then worked for 20 years with the University of Wyoming doing work that prepared him for owning his own business as he developed business management tools for ranchers.
“We are about helping businesses be successful in whatever business they want to do rather than pointing out the good and the bad,” Mount said. “We ask them what they want their business to be and how are you going to make that happen. The benefit for me working in the feed yard is you get to see in a year’s timespan what it would take a lifetime of being on ranches to see. Simply because you are looking at between 15, 20K cattle a day.”
The tagline for the business is, “raising livestock is not the same thing as running a business that raises livestock,” according to Mount.
“It’s just like a carpenter building homes,” Mount said. “He might be really good at framing up homes, but their business might be falling apart. Somebody in ranching might be really good at raising calves, and getting good prices for their calves, but their business is imploding. Being productive is not the same thing as being profitable. In agriculture we’ve been beating this drum of productivity forever and we’ve told people we need to raise more bushels, we need to get more weaning weights, but when we look at the information there is no correlation with productivity and profitability.”
The business sees a need to help ranches and farms create a balance between productivity and profitability and with principles taught at their ranching for profit schools that are held all over the nation, RMC is hoping not only to educate and help create stronger fiscally responsible ranches, but they also aim to create a lasting ranching legacy with healthy ranches for generations to come.
The personal purpose for RMC is to establish “healthy land, happy families and profitable businesses. Your land. Your family. Your business.”
The schools that RMC sets up and facilitates are seven-day schools and are taught by teachers who reinforce successful ranch management and sound business principles.
Marilyn McKinley who helps set up venues for the schools says that registering for school is done usually online.
“We send out a prework packet,” McKinley said. “Which is stuff they need to do ahead of school. Then they show up and all the magic happens. Every situation is different. We have people that are not even in agriculture to multiple-generational ranchers. They may ask very different questions, but the bottom line is we help give you the tools to succeed.”
The school also comes with an unheard-of guarantee that if you enroll and go to the school and do not find it beneficial, the tuition is completely refunded.
If you would like more information on the hundreds of schools that are being conducted each year, you may visit RMC at their website: https://ranchmanagement.com/ or you may contact them directly at: Ranch Management Consultants and the Ranching For Profit School, 856 High Street, Wheatland, WY 82201. Phone: (307) 213-6010. Email: [email protected]



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